Turning a single event into a global sportstech moment

Challenge

Position Scrum Ventures as the leading connector between the U.S., Japanese, and global SportsTech ecosystems while establishing Sports Tech Demo Day as a must-attend event for founders, investors, corporate partners, and the technology media. The campaign needed to generate meaningful press attention before, during, and after the event, extending its impact far beyond a single day.

Approach

• Developed the communications strategy for Sports Tech Demo Day at the SF Giants Stadium
• Secured attendance from leading business, technology, venture capital, and SportsTech journalists across the U.S., Japan and the world.
• Recruited reporters to moderate panels and engage directly with founders and investors
• Managed media outreach, interviews, and on-site press relations
• Produced and amplified live content across social media throughout the event
• Extended the conversation through post-event media coverage and digital content